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Jordan Wins Expedia’s 2015 EMEA Destination Campaign of the year
March 17, 2016

The Jordan Tourism Board represented by its chairman of the board, His Excellency Mr. Nayef Fayez Minister of Tourism and Antiquities and its Managing Director Dr. Abed Al Razzaq Arabiyat, received the award for Europe, Middle East and Africa Destination Campaign of the Year from Expedia this afternoon at ITB Berlin. The award, presented by Expedia Media Solutions’ Senior Vice President Noah Tratt, Senior Director Marketing and PR Monya Mandich, Director of Sales (EMEAI) Luca Romozzi, and Business Development Manager for the Middle East and India Piyush Minocha, “reflected the Jordan Tourism Board’s commitment to utilizing the most effective and important tools to reach consumers in resilient target markets,” commented Dr. Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board.

He added: “We are constantly working with partners like Expedia to show travelers across the globe that Jordan is more than just Petra, the tagline of the campaign, and that we have so much more to offer including important religious tourism sites, adventure activities and gastronomy tourism in addition to sun, beach and leisure. Our success with Expedia shows us that consumers are interested in our product even in the current state of regional turmoil. This tells us that strategic partnerships like this are the best way to reach travelers directly and show them our beautiful destination.”

The campaign on Expedia and Travelocity targeted travelers from Germany, France and the UK and resulted in 35 and 43 percent increases from the previous year in passengers and room nights booked respectively.